After years of investment in investigative journalism, by 2021 BuzzFeed News had won the National Magazine Award, the George Polk Award, and the Pulitzer Prize, and was nominated for the Michael Kelly Award. BuzzFeed generates revenue by native advertising, a strategy that helps with increasing the likelihood of viewers read through the content of advertisement. ĭespite BuzzFeed's entrance into serious journalism, a 2014 Pew Research Center survey found that in the United States, BuzzFeed was viewed as an unreliable source by the majority of respondents, regardless of age or political affiliation.
The company's audience has been described as ' left-leaning'. Jonah Peretti founded BuzzFeed in November 2006.īuzzFeed News has since moved to its own domain rather than existing as a section of the main BuzzFeed website. Prior to establishing BuzzFeed, Peretti was director of research and development and the OpenLab at Eyebeam, Johnson's New York City-based art and technology nonprofit, where he experimented with other viral media.
